IDEALAB's ability to deliver sound solutions is based on a deep understanding of the Alberta Building Code and commitment to working with the local Authorities to position projects for success. We believe curious minds seek out unique solutions.

{ designers + stylists }

boss ladies

Jaime Leigh Gould

Licensed Interior Designer, AAA, IDA, IDC, NCIDQ

Hailing from the Rocky Mountains, Jaime’s design approach is informed by the rich natural materials and commanding geometry evident in Banff National Park. The BaID program brought Jaime to Calgary in 1998, where she continues to reside. The launch of IDEALAB licensed interior design is the culmination of 20+ years of education and professional practice. Jaime also instructs at her alma mater on a sessional basis connecting her to inspired, emerging talent and recharging her passion for design.

Jaime is committed to providing creative design solutions, efficient project management, and applying them to your project with the fresh enthusiasm and investigative approach essential to IDEALAB. She places a strong focus on continuing education to bring relevancy and current technology to your project.

Sonia Smith

Interior Designer, BaID

Sonia’s engaging presence and can-do attitude inspires the team and initiates a collaborative approach. She ensures that all disciplines in the integrated design team are successfully coordinated and positioned to deliver exceptional results. Sonia understands that process is as much about design as it is about connecting and engaging the client to create a space that resonates with their personality and corporate ethos.

It’s all about the details; Sonia looks beyond the big picture to focus in on the little gestures that define the personality you envision your project will embody. She is a curator of style and keeps abreast of the latest trends and contemporary design movements, always with an eye to the past to ensure enduring materiality and future relevance.

the team