Make everyone wish they worked with you.

Not to drop names, but we are especially proud of previous work completed for: Public Works Government Service Canada, Tyler Realty, Western Gas Liquids, Urban Venus, *Public Prosecutors of Canada, EFW Radiology, PGX. Allow IDEALAB to apply the knowledge and understanding gleaned from these opportunities to your project; the combination of experience and a commitment to investigative approach are paramount to exceptional solutions and service.

IDEALAB's diverse range of experience allows for a deep understanding of the design process as it pertains to a variety of  project types. Amazing opportunities have deposited unique information in our experience bank, such as our work with PWGSC. Leading a team on completing the first Workplace 2.0 compliant project required investigation of new standards and how their application would affect all aspects of the project from building code and CSA compliance through to furniture standards.

With cumulative decades of experience navigating the Alberta building Code, IDEALAB can identify associated risks and guide you through the design process to ensure compliance with the Authorities having jurisdiction over your project.



Create sanctuary for family and friends.

Building on her previous experience of launching and managing a design build company, IDEALAB Principal Jaime Taggart continues to service the residential sector. Sonia Smith brings her keen eye for proportion, scale, and detail to curate beautiful installations that evolve organically in every room.

A rich web of industry representatives and suppliers fuel DEALAB's creative furnace and support rich design offerings to Calgary and the surrounding communities. Our studio is always pinning, reading, shopping, and breathing current trends in home fashion.

When you engage IDEALAB, you retain professional service providers dedicated to understanding:

  • how your family lives
  • your budget and schedule
  • unique qualities that define your style
  • your goals and anticipated project outcomes

Once programming is gathered and converges, thoughtful analysis reveals dynamic solutions to support your lifestyle. We look forward to applying our curiosity to uncover bespoke solutions that are uniquely you.


{ à la carte }


brand enhancement and integration + budget development and analysis + building code review + building evaluation + construction contract administration + consultant coordination + contract document preparation + decor and styling + design development + development of furniture standards + discovery workshop + furniture coordination + furniture specification and r.f.p. + lease assistance planning + material selections + move assistance + permit applications + post occupancy review + programming + restack and reconfiguration + scheduling + space planning + specifications + sustainable materials review + tendering and evaluation +wayfinding

{ what our clients say }

The store is all set up and Rose and I keep saying:

"wow, isn't this beautiful"

"wow, look how well everything is merchandised"

"wow, look at that shoe wall!" 

"wow, look how everything fits"

You turned our vision into a beautiful reality and we really want to thank you so much for that. You are amazing at what you do and we hope you know how much we appreciate it.

Richelle Love, Owner Operator Tri It Multisport


I worked with Sonia from IDEALAB to refresh our existing downtown location as well as create a stunning new design aesthetic for our Britannia location. Sonia led the design of our new Britannia location, and fashioned the concept we later applied to subsequent shops.  We wanted the store to look different from downtown while staying within the Urban Venus brand guidelines.  Sonia fashioned amazing details which enhanced the space without compromising functionality; her attention to detail & creativity set her apart from most designers. Sonia is talented, professional and was able to bring our brand to life.  Thank you Sonia and IDEALAB!

Rachel Ong, Co-founder Urban Venus


Six years ago we were first introduced to IDEALAB's creative design solutions at a friend’s home. We hesitated to call at the time because our reno list was long and our budget couldn’t begin to cover everything - I now realize that shouldn’t have stopped us - some time later, I finally decided to call! Jaime had a vision the moment she walked through our door. She prioritized our project and identified why it was important to discuss the entire scope – everything on our wish list. She’s such a professional and SO good at what she does. Colour, texture, design, flow and attention to detail. She was always aware of our needs. My husband and I just didn’t have the confidence to make design decisions and we’re so glad Jaime expertly guided us through the process. We now have drawings/specs for our next phase and look forward to continuing our rewarding relationship. 

Sonia Smith helped us accessorize. She encouraged us to look at our existing furniture and art in a fresh way. We are SO pleased with Jaime and Sonia’s expertise. They are both so easy to work with and we love our new, wonderful space! We would totally encourage you to contact IDEALAB Interiors.

Kathy & Ryan / Homeowners


...On a project given a very short timeline from design to construction the level of effort and organization put remarkable. Not only was the design carried out as scheduled but substantial completion was on schedule and with a remarkably small amount of changes....What particularly impressed me about the level of service provided by Ms. Taggart...willingness to work directly with the client groups to achieve a final vision that has been positively commented on, not only by the employees in the space, but by third party groups who saw the space prior to occupation...

Excerpt from Public Work Government of Service Canada recommendation letter.


I had a great experience working with Sonia and my home looks amazing!  Sonia is very professional and works with you to achieve the style you want. With only a few meetings, she was able to capture the colors, furniture and design I wanted and also offered up suggestions that I would have never thought about on my own. The uniqueness of her ideas really brought a "wow" factor to my home. I've received numerous compliments on the decor and I owe this to her. I absolutely recommend her, she's an amazing artist!

Hyun Ji Kurek, Home Owner


Jaime’s touch is everywhere in our Strathcona home as she helped renovate our kitchen, 2 bathrooms and basement.  In addition to designing these spaces, Jaime selected finishes and finishing touches, such as wallpaper and accessories.  New furnishings she chose for our living and dining room turned those previously unused rooms into spaces that are now utilized and welcoming. Our renovation experience was light years away from the horror stories we had heard from friends. I like to tell people Jaime created my dream kitchen when even I didn’t know what that would look like.  Our basement, which we previously called “the dungeon”, is now the most sought after place in the house for our family! Jaime was a pleasure to deal with throughout and I wouldn’t hesitate to recommend her.  She’s a gem!

Cathy, Homeowner


Jaime is awesome; IDEALAB delivers great service and great ideas. I invite you to call me at 403-852-2222 to discuss how impressed we are with IDEALAB.

Doug Debnam, Tyler Realty Corp.


When my husband and I decided to build our new home, we knew we needed someone to help us pull it all together. That someone was Jaime Taggart - we are so thankful that we had her by our side.  Jaime worked with us to develop dynamic space plans, architectural features, and prepared all the documents required to apply for building permit.  With her extensive knowledge and attention to detail our permit was quickly approved and construction began.  In the meantime Jaime worked with us to further develop the finishes and furnishings – she is nothing short of fabulous!  Jaime’s knowledge of products, her creative talent, and vision helped us to create and build our dream home.  Jaime was very respectful in accommodating our personal tastes while helping us explore outside our comfort zones.  By trusting these different ideas, the end product exceeded our expectations! You are in professional and caring hands when choosing to use IDEALAB Interiors.

Al & Carrie, Home Owner


It has been almost 10 years since we originally engaged Jaime for the renovation of our home in Oakridge Estates.  We had design issues relating to enlarging the shower and had contacted two different architects, neither one could come up with an acceptable solution.  Jaime provided an excellent design that we are delighted with to this day. She quickly became a trusted professional who we continue to call on whenever we have a new project.

Jody, Home Owner

*indicates project completed during tenure with other firms